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Story summary
- Roblox will expand its advertising business in 2026 by launching a new homepage ad format at CES.
- The new 'Homepage Feature' ad will target demographics and geographic groups to engage Gen Z and Gen Alpha users.
- Roblox has partnered with Amazon DSP and other platforms to enable programmatic ad purchases.
- Industry experts note challenges in measuring 3D ads, while Roblox executives say their formats are competitive with industry standards.
