Drooid Logo
Back to today’s briefing

Story perspectives

Apotek Hjärtat's 'Friendcare' Program Fights Workplace Loneliness

1/6/2026

35 5

1 of 1

Story summary
  • Apotek Hjärtat launched a pilot program called "friendcare" to reduce employee loneliness by providing 15 minutes during work hours for friendships and a 1,000 kronor ($100) stipend.
  • CEO Monica Magnusson said the program aims to improve employee well-being and promote social connections.
  • The collaboration with Mind, a mental health charity, supports the program within a broader network addressing involuntary loneliness in the workplace, and early feedback indicates increased life satisfaction among participants.