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Global and The Overlap Join Forces for Sports Media Network

1/7/2026

23 5 Full Breakdown

Summary

Global Partners with Overlap

Global formed a strategic partnership with The Overlap to create a multi-format sports media network.
The Overlap, launched in 2021, has over 38 million monthly YouTube views and 2.2 billion total views in 2025.
The partnership is co-chaired by Gary Neville (The Overlap) and Global's Simon Pitts.
The Overlap has won multiple awards and recently secured broadcasting rights for the German Bundesliga.

Summary

Global Acquires Overlap

Global has acquired a majority stake in Gary Neville's media venture The Overlap from Miroma Group, enabling a major expansion.
The Overlap aims to become a world-leading sports network, focusing on football and expanding into rugby and cricket.
The flagship show Stick to Football features Gary Neville and Roy Keane.
The network has over 38 million monthly YouTube views, with Global's CEO praising its success and ambitious plans.

History

Historical Context

Established in 1992, the Premier League revolutionized English football, evolving into a global brand that generated over £3 billion in broadcasting rights by 2021. This transformation attracted significant media investments, exemplified by the recent partnership between Global and The Overlap, reflecting the increasing importance of digital platforms in sports broadcasting and the ongoing evolution of fan engagement worldwide.

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Global Partners with Overlap

Global formed a strategic partnership with The Overlap to create a multi-format sports media network.
The Overlap, launched in 2021, has over 38 million monthly YouTube views and 2.2 billion total views in 2025.
The partnership is co-chaired by Gary Neville (The Overlap) and Global's Simon Pitts.
The Overlap has won multiple awards and recently secured broadcasting rights for the German Bundesliga.

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