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Amazon's AI Tools Spark Consent Controversy Among Retailers
1/8/2026
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Amazon's AI Controversy
- Amazon is testing new AI features, Shop Direct and Buy for Me, that surface products from other retailers on its platform.
- Retailers report listings appear without their consent, raising concerns about data ownership and trust.
- Angie Chua, CEO of Bobo Design Studio, said her products were advertised on Amazon without her approval.
- Amazon says the tools help businesses reach new customers and can be opted out at any time.
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