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Story perspectives

Romance Readers Unite at Sydney's Popular Book Pop-Up

1/7/2026

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Story summary
  • The Books With Jess pop-up shop in Sydney drew a large crowd of romance readers and showcased merchandise.
  • The event highlighted the growth of online book communities on Booktok and Bookstagram, which gained popularity during the 2020 pandemic.
  • Participants were mainly women in their 20s and 30s seeking specific tropes.
  • Jess*, a 25-year-old teacher, described her path from Wattpad fan fiction to becoming a romance reader, consuming 200–400 books annually.