Story perspectives

Brands Outraged as Amazon Lists Products Without Consent

1/7/2026

Summary

Story summary

Angie Chua, founder of Bobo Design Studio in Palm Springs, California, found her products listed on Amazon without consent via the "Buy For Me" feature.
The tool lets Amazon purchase items from third-party sites, causing confusion and unauthorized orders.
Other merchants, including Amanda Stewart of Mochi Kids, report similar experiences and criticize Amazon's opt-out policy for damaging brand reputation and customer trust; brands are seeking legal advice and monitoring listings.

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Story summary

Angie Chua, founder of Bobo Design Studio in Palm Springs, California, found her products listed on Amazon without consent via the "Buy For Me" feature.
The tool lets Amazon purchase items from third-party sites, causing confusion and unauthorized orders.
Other merchants, including Amanda Stewart of Mochi Kids, report similar experiences and criticize Amazon's opt-out policy for damaging brand reputation and customer trust; brands are seeking legal advice and monitoring listings.