Story perspectives

Toyota Revives GAZOO Racing to Boost Motorsports Commitment

1/7/2026

Summary

Story summary

Toyota Motor Corporation reverts to the GAZOO Racing name to reinforce its commitment to quality vehicles and talent after 2007, when Akio Toyoda, CEO of Toyota, faced humiliation in motorsports.
The automaker aims to strengthen motorsports activities through its Germany research center, now TOYOTA RACING.
The TR010 Hybrid will debut in the 2026 World Endurance Championship.
It emphasizes a new approach that prioritizes race-winning vehicles before production.

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Story summary

Toyota Motor Corporation reverts to the GAZOO Racing name to reinforce its commitment to quality vehicles and talent after 2007, when Akio Toyoda, CEO of Toyota, faced humiliation in motorsports.
The automaker aims to strengthen motorsports activities through its Germany research center, now TOYOTA RACING.
The TR010 Hybrid will debut in the 2026 World Endurance Championship.
It emphasizes a new approach that prioritizes race-winning vehicles before production.