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Story perspectives

Record $257.8 Billion Online Spending This Holiday Season

1/7/2026

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Story summary
  • During the 2026 holiday season, U.S. consumers spent a record $257.8 billion online, up nearly 7% from the previous year.
  • Cyber Monday saw $14.25 billion in online spending.
  • Electronics spending reached $59.8 billion, up 8% year over year.
  • Economists noted a K-shaped economy, with higher-income households increasing spending.
  • Lower-income groups remained cautious, with analysts expecting continued holiday spending.