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Donate Blood, Win Super Bowl Tickets with Barkley!

1/7/2026

35 4 Full Breakdown

Summary

Story summary

The American Red Cross partnered with NFL star Saquon Barkley to promote blood donations with Super Bowl tickets.
From January 1 to 25, donors enter a lottery for a trip for two to Super Bowl LX in Santa Clara, California.
The campaign addresses winter-related blood shortages and aims to motivate first-time donors.
The initiative has engaged over 150,000 new donors in seven years.

History

Historical Context

In 2016, the American Red Cross launched a campaign to recruit over 150,000 new blood donors, addressing critical shortages during winter months. This initiative echoes past celebrity endorsements, such as Elvis Presley’s in the 1950s, which effectively raised awareness for health causes. The Red Cross, supplying about 35% of the U.S. blood supply, continues to mobilize communities during emergencies.

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Story summary

The American Red Cross partnered with NFL star Saquon Barkley to promote blood donations with Super Bowl tickets.
From January 1 to 25, donors enter a lottery for a trip for two to Super Bowl LX in Santa Clara, California.
The campaign addresses winter-related blood shortages and aims to motivate first-time donors.
The initiative has engaged over 150,000 new donors in seven years.

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