Story perspectives

Tamagotchi Sales Surge as 30th Anniversary Celebrated

1/8/2026

46 7

Summary

Story summary

Bandai Namco says more than 100 million Tamagotchi toys have sold since their launch.
The 30th anniversary exhibition in Tokyo frames Tamagotchis as a blend of fun and a healthy alternative to social media.
The display traces evolution from black-and-white screens to color and Wi-Fi.
Tamagotchi merchandise sales surged sevenfold from 2019.
Visitors can explore various models and photo displays as US screenwriter Justin Piasecki buys Tamagotchis for his children.

1 of 1

Story summary

Bandai Namco says more than 100 million Tamagotchi toys have sold since their launch.
The 30th anniversary exhibition in Tokyo frames Tamagotchis as a blend of fun and a healthy alternative to social media.
The display traces evolution from black-and-white screens to color and Wi-Fi.
Tamagotchi merchandise sales surged sevenfold from 2019.
Visitors can explore various models and photo displays as US screenwriter Justin Piasecki buys Tamagotchis for his children.