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Disney+ to Launch Microcontent and Vertical Videos by 2026

1/8/2026

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Summary

Story summary

Disney announced plans to introduce microcontent and vertical videos to Disney+ in 2026.
The initiative, revealed at CES, aims to engage younger audiences and boost daily engagement.
Features include a brand impact metric and tools for advertisers to create ads.
Disney's global advertising chief highlighted live programming, especially sports, and 2025’s share of live viewing.

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Story summary

Disney announced plans to introduce microcontent and vertical videos to Disney+ in 2026.
The initiative, revealed at CES, aims to engage younger audiences and boost daily engagement.
Features include a brand impact metric and tools for advertisers to create ads.
Disney's global advertising chief highlighted live programming, especially sports, and 2025’s share of live viewing.