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Story summary
- Dell's head of product, Kevin Terwilliger, told PC Gamer that Dell will move away from an AI-first marketing approach and focus on delivering AI capabilities rather than selling AI.
- The shift follows Microsoft’s push of AI features in Windows, which has drawn user backlash.
- Dell says the change reflects consumer sentiment that AI does not significantly influence buying decisions.
- Dell plans to revive its XPS laptop line for 2026.
