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Ford Unveils Level 3 Autonomous Driving for $30K Truck

1/8/2026

Summary

Story summary

Ford announced at CES 2026 that its BlueCruise system will achieve Level 3 "eyes-off" driving by 2028, debuting on a $30,000 electric pickup truck.
The move aims to make advanced autonomous driving more accessible, according to Doug Field, Ford's chief EV officer.
The Universal Electric Vehicle platform will support a new AI assistant launching in 2026 that helps users with practical tasks, such as calculating cargo capacity based on photos.
Ford's in-house technology development promises a 30% cost reduction compared to competitors, enhancing its competitive edge against GM and Tesla.

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Story summary

Ford announced at CES 2026 that its BlueCruise system will achieve Level 3 "eyes-off" driving by 2028, debuting on a $30,000 electric pickup truck.
The move aims to make advanced autonomous driving more accessible, according to Doug Field, Ford's chief EV officer.
The Universal Electric Vehicle platform will support a new AI assistant launching in 2026 that helps users with practical tasks, such as calculating cargo capacity based on photos.
Ford's in-house technology development promises a 30% cost reduction compared to competitors, enhancing its competitive edge against GM and Tesla.