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FIFA Teams Up with TikTok for 2026 World Cup

1/8/2026

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Summary

Story summary

Fédération Internationale de Football Association (FIFA) has named TikTok its first-ever 'preferred platform' partner for the 2026 FIFA World Cup.
The arrangement aims to boost fan engagement with exclusive content and livestreams.
TikTok will create a dedicated FIFA World Cup hub with match information, custom features, and behind-the-scenes moments.
Following the 2023 Women's World Cup, TikTok notes that sports content increases live viewership by 42% among younger and female fans.

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Story summary

Fédération Internationale de Football Association (FIFA) has named TikTok its first-ever 'preferred platform' partner for the 2026 FIFA World Cup.
The arrangement aims to boost fan engagement with exclusive content and livestreams.
TikTok will create a dedicated FIFA World Cup hub with match information, custom features, and behind-the-scenes moments.
Following the 2023 Women's World Cup, TikTok notes that sports content increases live viewership by 42% among younger and female fans.