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Castore Co-Founder Addresses Kit Prices and Affordability

1/8/2026

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Summary

Story summary

Tom Beahon, co-founder of Castore, says replica kit prices reflect market dynamics and would fall if fans could not afford them, with Castore producing kits for Everton and Burnley.
He cites inflation, higher material costs, and investments in elite sports as drivers.
Castore is addressing affordability with entry-level products.
Beahon downplays counterfeit concerns and says microchips in shirts could ensure authenticity and boost fan engagement.

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Story summary

Tom Beahon, co-founder of Castore, says replica kit prices reflect market dynamics and would fall if fans could not afford them, with Castore producing kits for Everton and Burnley.
He cites inflation, higher material costs, and investments in elite sports as drivers.
Castore is addressing affordability with entry-level products.
Beahon downplays counterfeit concerns and says microchips in shirts could ensure authenticity and boost fan engagement.