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Challenges in Global Business: Insights from the World Economic Forum Survey

1/8/2026, 10:00:17 PM

Overview of the Current Business Climate

A recent survey conducted by the World Economic Forum (WEF) indicates that companies faced increased difficulties in conducting business in 2025, primarily due to a decline in global cooperation across various sectors, including trade, climate, technology, and security. The online poll, which involved 799 executives from 81 economies, revealed that 43% of respondents believed that business conditions worsened compared to 2024, while only 7% felt the opposite.

Key Findings from the Survey

The survey highlighted several critical barriers impacting business operations:

  • Trade Barriers: Nearly 40% of executives reported that growing obstacles to trade, talent acquisition, and cross-border capital flows contributed to the challenges they faced. Conversely, only 10% disagreed with this assessment.
  • Security Cooperation: A significant 42% of respondents noted a decline in cooperation regarding peace and security, while only 13% observed improvements.
  • Climate Collaboration: Regarding climate and natural resource management, 29% of executives felt that collaboration had become more challenging, with 17% indicating a positive shift.

Despite these challenges, the report noted a nearly 10% increase in global investment in renewable energy during the first half of 2025 compared to the same period in 2024. Additionally, installed solar and wind capacity surged by 67%, reaching 408 gigawatts.

The Impact of U.S. Tariffs

The survey also pointed to a series of tariff announcements made by U.S. President Donald Trump in April 2025 as a significant factor influencing global trade dynamics. These tariffs raised concerns about the future of international trade and tested global supply chains. However, the WEF noted that approximately 60% of executives did not cite trade issues as a primary concern, suggesting that many companies have adapted their strategies to navigate the evolving landscape.

Diverging Perspectives on Global Cooperation

A parallel survey conducted in September 2025 among members of the WEF's Global Future Councils revealed a more pessimistic view of global cooperation. An overwhelming 85% of these members believed that overall cooperation had declined in 2025 compared to the previous year, highlighting a stark contrast to the more moderate views expressed by business executives.

Official Statements & Responses

The WEF's Global Cooperation Barometer 2026 report emphasizes the need for enhanced collaboration to address the challenges identified in the survey. The organization advocates for strategic adjustments and cooperative efforts to improve the business environment amid rising barriers.

Criticism & Opposition

Critics of the current business climate argue that the increasing barriers to trade and cooperation could hinder economic growth and innovation. They stress the importance of international collaboration to mitigate these challenges and foster a more conducive environment for businesses globally.

Conclusion

The findings from the WEF survey underscore the complexities of the global business environment in 2025, marked by significant challenges stemming from deteriorating cooperation in key areas. As companies adapt to these changes, the emphasis on strategic collaboration and innovation will be crucial for navigating the future landscape of international business.