Story perspectives

UK Households Slash Alcohol Spending Amid Cost Pressures

1/8/2026

Summary

Households Cut Alcohol

UK households cut alcohol spending by 4.1% to £1.9 billion during Christmas, the steepest drop since 2021.
The decline is linked to cost-of-living pressures, especially for younger families.
However, sparkling wine spending rose by £9 million, while low and no-alcohol options grew 14%.
Retailers such as Aldi and Lidl reported record sales, driven by cost-conscious shoppers.
The e-commerce grocery sector grew, with online shopping becoming increasingly popular among UK households.

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Households Cut Alcohol

UK households cut alcohol spending by 4.1% to £1.9 billion during Christmas, the steepest drop since 2021.
The decline is linked to cost-of-living pressures, especially for younger families.
However, sparkling wine spending rose by £9 million, while low and no-alcohol options grew 14%.
Retailers such as Aldi and Lidl reported record sales, driven by cost-conscious shoppers.
The e-commerce grocery sector grew, with online shopping becoming increasingly popular among UK households.

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