Story perspectives

Plimsoll Productions Launches Immersive Content Division for AR, VR

1/8/2026

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Summary

Story summary

Plimsoll Productions, part of ITV Studios, launched Plimsoll Immersive to create experiential content for AR, VR, and AI wearables.
The division focuses on natural history, using original ideas and existing intellectual property.
Alex Ranken, Plimsoll Productions' creative director, will lead Plimsoll Immersive while continuing his broadcast television work.
Upcoming projects include Surviving Pompeii with Tom Hiddleston and a Netflix livestream of Alex Honnold's Taipei 101 ascent.

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Story summary

Plimsoll Productions, part of ITV Studios, launched Plimsoll Immersive to create experiential content for AR, VR, and AI wearables.
The division focuses on natural history, using original ideas and existing intellectual property.
Alex Ranken, Plimsoll Productions' creative director, will lead Plimsoll Immersive while continuing his broadcast television work.
Upcoming projects include Surviving Pompeii with Tom Hiddleston and a Netflix livestream of Alex Honnold's Taipei 101 ascent.