Full Breakdown
Ann Michael Maye Launches New Baking Show After TikTok Success
1/9/2026, 12:30:14 AM
Announcing "Beyond Bakemas"
Ann Michael Maye, the wife of New England Patriots quarterback Drake Maye, is set to debut her own baking show titled "Beyond Bakemas" on NBC Sports Boston. This announcement follows the viral success of her holiday baking series, "Bakemas," which gained significant traction on TikTok in late 2025. In a video shared on NBC Sports Boston’s TikTok account, Ann expressed her excitement about the new project, stating, “I’m so excited for you guys all to see it. Be sure to stay tuned in.” While the exact air date for "Beyond Bakemas" remains unclear, the show is anticipated to build on the popularity of her previous series.
Background on "Bakemas"
The "Bakemas" series, which ran from December 1 to Christmas 2025, featured Ann baking a different dessert each day, including items like peppermint chocolate chip cookies and brown sugar cinnamon swirl sourdough. This initiative not only showcased her baking skills but also engaged a growing audience, leading to her current follower count of 308,900 on TikTok. The series was well-received, with some of her baked goods making their way to the Patriots locker room, where Drake Maye remarked, “I get to do the good part of trying all her stuff she bakes.”
Official Statements & Responses
Drake Maye has publicly supported his wife's endeavors, highlighting the joy he finds in her baking journey. He mentioned on "WEEI Afternoons," “It’s been awesome... (She’s) in her little journey doing ‘Bakemas’ right now.” Ann has also announced plans for a new series focusing on "healthy-ish recipes," indicating her intention to diversify her content beyond traditional baking.
Criticism & Opposition
While the response to Ann's baking ventures has largely been positive, there is a segment of viewers who express skepticism about the commercialization of social media personalities, particularly in sports-related contexts. Critics argue that the blending of sports and entertainment can detract from the athletes' primary focus on their careers.
What's Next
As Ann Michael Maye prepares for the launch of "Beyond Bakemas," she continues to engage her audience with new content, including healthy recipes. The couple's visibility in the sports and entertainment spheres is expected to grow, particularly as the Patriots advance in the NFL playoffs, with Ann likely attending upcoming games.
Verbatim Quotes
- “I’m here in the kitchen at NBC Sports Boston, just finished filming my baking show, ‘Beyond Bakemas,'” — Ann Michael Maye
- “I get to do the good part of trying all her stuff she bakes.” — Drake Maye
Ann Michael Maye's transition from social media sensation to television host marks a significant step in her culinary journey, reflecting the evolving landscape of content creation and athlete branding.
