Story perspectives
Apple's Future: Laser Tech, Pro Models, and Leadership Changes
1/9/2026
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Story summary
- In 2018, Apple explored a laser for iPhone photography and AR, costing about $40 per device.
- John Ternus, Apple's head of hardware engineering, proposed limiting the feature to Pro models.
- Tim Cook, Apple's chief executive officer, is considering stepping down due to fatigue and may become chairman.
- Ternus is viewed as a leading successor to Cook, with Craig Federighi and Eddy Cue named as other Apple executives.
