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Snowflake Set to Acquire Observe for $1 Billion

1/9/2026

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Story summary
  • Snowflake Inc. announced on January 8, 2026 that it plans to acquire Observe, an observability platform, pending regulatory approval.
  • The acquisition would integrate Observe’s product into Snowflake Inc.’s offerings.
  • Observe was founded in 2017 and has raised nearly $500 million in venture capital.
  • Observe was valued at $848 million as of July 2025.
  • The deal is reportedly valued around $1 billion, making it Snowflake Inc.’s largest acquisition to date.