Full Breakdown
New Restaurant Or’esh Set to Ignite SoHo's Culinary Scene
1/9/2026, 8:12:07 PM
Overview of Or’esh
Or’esh, the latest venture from Catch Hospitality Group, is set to open next month in SoHo, New York City. This restaurant, which translates to "light and fire" in Hebrew, will feature a custom-built grill costing seven figures, designed to enhance the flavors of dishes inspired by the Levant, including Israel, Morocco, and Lebanon. Michelin-starred chef Nadav Greenberg, known for his work at Eyal Shani’s Shmoné, will lead the culinary team, focusing on live-fire cooking techniques that promise to deliver unique flavors.
Design and Atmosphere
The design of Or’esh emphasizes an intimate dining experience. The restaurant will accommodate 75 guests, with an additional private dining room for 15 to 30 patrons. The interior has undergone significant renovations, including soundproofing and the creation of smaller spaces with comfortable banquettes, as highlighted by restaurateur Eugene Remm. “The number-one thing that is important to me in a restaurant is the sound,” Remm stated, underscoring the importance of a pleasant dining atmosphere.
Culinary Vision
Chef Greenberg has expressed excitement about the grill's capabilities, stating, “This is literally a Ferrari. It can’t get better than this.” He aims to create dishes that are not only visually appealing but also rich in flavor, utilizing techniques such as salt baking and smoking to enhance the taste of even simple ingredients like Branzino. The restaurant's focus on live-fire cooking is intended to elevate the dining experience, making it both an art and a science.
Expectations and Context
Or’esh marks the third restaurant opening from Catch Hospitality Group in just 17 months, following the success of The Corner Store and The Eighty Six. Given the group's track record and the unique culinary approach of Or’esh, expectations are high for its reception in the competitive New York dining scene.
Criticism & Opposition
While the excitement surrounding Or’esh is palpable, some critics may question the sustainability of such high-end dining experiences in a city where economic disparities are evident. The focus on luxury and exclusivity could alienate potential patrons who seek more accessible dining options.
Official Statements & Responses
Eugene Remm emphasized the challenges faced in getting the necessary city approvals for the grill, stating, “It was a huge challenge and a very long process, but the flavor is something you just can’t fake.” This sentiment reflects the commitment of the team to deliver a distinctive culinary experience.
What's Next
As Or’esh prepares for its grand opening, the culinary community and potential diners are keenly awaiting the debut of this innovative restaurant. With its unique approach to Levantine cuisine and a focus on live-fire cooking, Or’esh aims to carve out its niche in New York's vibrant dining landscape.
