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Costco Stock Shows Signs of Recovery Following Strong December Sales

1/9/2026, 8:30:57 PM

Strong December Sales Boost Investor Confidence

Costco Wholesale Corporation (NASDAQ:COST) has experienced a notable resurgence in its stock performance, with shares rising nearly 5% following the release of stronger-than-expected December sales figures. For the five weeks ending January 4, U.S. comparable sales increased by 6.3%, significantly surpassing the estimated 3.5% and marking an acceleration from November's 5.8% gain. This positive trend has prompted analysts to revise their forecasts for the company's fiscal second quarter, increasing core U.S. comparable sales estimates from 5.1% to 5.5% and total comparable sales estimates from 6.7% to 6.9%.

Key Insights from Analysts

Jim Cramer, a prominent financial commentator, has expressed optimism regarding Costco's stock trajectory. He noted that the retailer appears to have overcome previous challenges, stating, "This is not done" going higher. Cramer highlighted that Costco's performance in December was broad-based, with fresh food sales growing in high single digits and non-food sales also showing positive growth. He emphasized that the average transaction size increased by 4.2%, up from 3% in November, indicating a strengthening consumer demand.

E-Commerce Growth and Future Outlook

Despite the positive sales figures, Cramer pointed out that e-commerce growth remains an area for improvement. December's digital comparable sales rose by 18.9%, a decline from the previous year's growth of 34.4%. Nevertheless, Cramer maintains a $1,050 price target for Costco, reflecting confidence in the company's long-term prospects. Upcoming events, including an investor meeting on January 15 and January sales data on February 4, are anticipated to provide further insights into Costco's performance.

Criticism and Market Sentiment

While there is optimism surrounding Costco's recovery, some analysts remain cautious. Concerns have been raised regarding the company's elevated valuation and membership renewal rates, which have shown signs of slowing. Cramer noted that despite selling a portion of Costco shares from his Charitable Trust, he refrained from divesting entirely due to the company's strong fundamentals and positive market indicators.

Verbatim Quotes

  • “This is not done” going higher. — Jim Cramer, Financial Commentator
  • “We sold some Costco for the Charitable Trust. Frankly, we would have sold all of it, but the company’s too good… I was about to dump the whole rest of the position… when Larry Williams, the legendary technician and market historian, wrote me and said it was time to buy Costco. As much as I don’t like to stick with a stock that slides endlessly, I also don’t like to bet against Williams… Let’s take a look at what he sees. Alright, first take a look at this weekly chart. The blue line near the bottom is Williams’s proprietary valuation gauge… Currently, it reflects that Costco stock is undervalued… Now, go down further, and you see the red line, which is Williams’ measure of professional accumulation… Put it all together, and he thinks that Costco’s just like a coiled spring waiting for the right moment to soar higher and it was not necessarily today even though it was a good day for Costco but when you see this it’s very rare… Now Larry’s cycle forecast suggests that the stock is ready to roar… In other words, the short-term cycle indicates that the next five months should be pretty darn good for Costco… Here’s the bottom line: Even though Costco has been a painful investment for the Charitable Trust over the past year, when Larry Williams says the stock’s ready to run, my inclination is to bet with him, not against him, because his track record is just that good. I would change my mind only if I had an awful experience at a Costco. That’s never happened between my last three visits at three different stores around the country. Larry Williams says buy Costco.” — Jim Cramer, Financial Commentator

Conclusion

Costco's recent sales performance has reinvigorated investor interest, suggesting a potential turnaround for the stock after a challenging year. As the company prepares for upcoming financial disclosures and continues to navigate the e-commerce landscape, market observers will be closely monitoring its progress and the implications for future growth.