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World's Youngest Padel Star Joins On for Footwear Innovation

1/9/2026

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Summary

Story summary

On announced the signing of Arturo Coello, world number one padel player, on January 8, 2026.
At 21, Coello is the youngest world No. 1 and has a 47-match streak with Agustín Tapia.
Coello will work with On's product development team in Switzerland to create padel footwear, with first products by summer 2027.
Feliciano Robayna, On's head of athlete management, says the partnership is a deep collaboration.

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Story summary

On announced the signing of Arturo Coello, world number one padel player, on January 8, 2026.
At 21, Coello is the youngest world No. 1 and has a 47-match streak with Agustín Tapia.
Coello will work with On's product development team in Switzerland to create padel footwear, with first products by summer 2027.
Feliciano Robayna, On's head of athlete management, says the partnership is a deep collaboration.