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Kaulig Racing Launches 'Race for the Seat' Competition

1/10/2026

Summary

Kaulig Racing Enters NASCAR

Kaulig Racing will enter the NASCAR Craftsman Truck Series with five entries, including the reality competition "Race for the Seat," which premieres on January 25, 2024.
The competition will feature 15 drivers competing for a full-time position in the series and aims to attract new fans while promoting Ram trucks, returning to NASCAR after 13 years.
Dana White of UFC will executive produce the show, which will air on FOX and FS1.
Full-time drivers include Brenden Queen, Daniel Dye, and Justin Haley, while the fourth truck will have rotating drivers, and the fifth spot will go to the competition winner.

History

Historical Context

Ram Trucks returned to NASCAR in 2011 after a 13-year hiatus, revitalizing its brand amid a 10% increase in viewership reported by NASCAR. This marked a significant moment in the sport's history, as Chrysler had previously withdrawn factory support in 1972. Today, initiatives like Kaulig Racing's "Race for the Seat" continue to engage fans and reshape NASCAR's competitive landscape.

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Kaulig Racing Enters NASCAR

Kaulig Racing will enter the NASCAR Craftsman Truck Series with five entries, including the reality competition "Race for the Seat," which premieres on January 25, 2024.
The competition will feature 15 drivers competing for a full-time position in the series and aims to attract new fans while promoting Ram trucks, returning to NASCAR after 13 years.
Dana White of UFC will executive produce the show, which will air on FOX and FS1.
Full-time drivers include Brenden Queen, Daniel Dye, and Justin Haley, while the fourth truck will have rotating drivers, and the fifth spot will go to the competition winner.

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