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Hooded Horse Bans Generative AI, Calls It 'Cancerous'

1/9/2026

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Summary

Story summary

Hooded Horse bans generative AI in its game development contracts.
Tim Bender, the Hooded Horse CEO, says he is frustrated that placeholder AI assets can inadvertently enter final products.
He calls generative AI 'cancerous' and urges vigilance to prevent such occurrences.
The stance contrasts with Ubisoft and EA, which support generative AI for production benefits.
A 2025 survey shows 13% foresee a positive impact and 30% a negative one.

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Story summary

Hooded Horse bans generative AI in its game development contracts.
Tim Bender, the Hooded Horse CEO, says he is frustrated that placeholder AI assets can inadvertently enter final products.
He calls generative AI 'cancerous' and urges vigilance to prevent such occurrences.
The stance contrasts with Ubisoft and EA, which support generative AI for production benefits.
A 2025 survey shows 13% foresee a positive impact and 30% a negative one.