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Alamo Drafthouse Launches Mobile Ordering to Reduce Distractions

1/9/2026

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Summary

Story summary

Alamo Drafthouse, a Texas-based dine-in theater chain, will launch a mobile ordering service in February to reduce distractions during films.
Guests can browse the menu, order, and pay via their phones while the theater's 'no talking, no texting' policy remains.
The system aims to improve efficiency without eliminating jobs, as servers will still deliver food and drinks, and expansion to all theaters will follow successful trials in select markets.

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Story summary

Alamo Drafthouse, a Texas-based dine-in theater chain, will launch a mobile ordering service in February to reduce distractions during films.
Guests can browse the menu, order, and pay via their phones while the theater's 'no talking, no texting' policy remains.
The system aims to improve efficiency without eliminating jobs, as servers will still deliver food and drinks, and expansion to all theaters will follow successful trials in select markets.