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Luke Littler Secures Historic £20 Million Darts Deal

1/10/2026

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Summary

Story summary

World number one Luke Littler signs a record £20 million sponsorship deal with Target Darts, the largest in darts history.
The 18-year-old signs a 10-year contract with potential bonuses and a share of product sales.
Littler has won two world titles and ten major titles.
Target Darts chairman Garry Plummer praises Littler's growth as he prepares for Bahrain and Saudi Arabia.

History

Historical Context

The Professional Darts Corporation (PDC) was formed in 1992 after a split from the British Darts Organisation, aiming to revitalize the sport. In 2005, a pivotal sponsorship deal with Sky Sports increased darts' visibility, leading to a 50% rise in viewership. This trend continues with Luke Littler's £20 million sponsorship, reflecting darts' expanding global appeal, especially in markets like Bahrain and Saudi Arabia.

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Story summary

World number one Luke Littler signs a record £20 million sponsorship deal with Target Darts, the largest in darts history.
The 18-year-old signs a 10-year contract with potential bonuses and a share of product sales.
Littler has won two world titles and ten major titles.
Target Darts chairman Garry Plummer praises Littler's growth as he prepares for Bahrain and Saudi Arabia.

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