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Story summary
- Tamara, a TikTok user, sparked a 2026 trend by planning to collect '365 buttons,' one per day, to boost presence.
- She refused to explain the concept, saying it 'only has to make sense to me,' a catchphrase that fueled curiosity.
- The idea spread beyond TikTok, with Tumblr declaring 2026 the 'year of 365 buttons' and the Philadelphia Eagles posting a playful video.
