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Story perspectives

California Launches DROP Platform for Simplified Data Deletion

1/10/2026

40 5 Full Breakdown

Summary

Story summary

California launched the Delete Request and Opt-Out Platform (DROP) on January 1, 2026, enabling deletion from more than 500 data brokers with a single submission.
The platform is mandated by a 2023 law to enhance consumer privacy and includes a residency verification process.
Data brokers must process requests starting August 1, 2026.
Data brokers face penalties for non-compliance.
Users will receive a unique DROP ID to track their requests.

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Story summary

California launched the Delete Request and Opt-Out Platform (DROP) on January 1, 2026, enabling deletion from more than 500 data brokers with a single submission.
The platform is mandated by a 2023 law to enhance consumer privacy and includes a residency verification process.
Data brokers must process requests starting August 1, 2026.
Data brokers face penalties for non-compliance.
Users will receive a unique DROP ID to track their requests.