Back to today’s briefing

Story perspectives

Pandora Cuts Growth Forecast, Shares Plunge 10% Amid Weak Demand

1/10/2026

44 5 Full Breakdown

Summary

Story summary

Pandora A/S, the Danish jewelry company, revised 2025 sales growth to 6% from 7–8%, and shares fell 10%.
The downgrade reflects weaker U.S. demand for charm bracelets and necklaces during the holiday season.
CEO Berta de Pablos-Barbier cited decreased store traffic and weaker U.S. sentiment, which accounts for about one-third of Pandora's revenue, and the company plans new product lines and alternative materials due to rising silver prices.

1 of 1

Story summary

Pandora A/S, the Danish jewelry company, revised 2025 sales growth to 6% from 7–8%, and shares fell 10%.
The downgrade reflects weaker U.S. demand for charm bracelets and necklaces during the holiday season.
CEO Berta de Pablos-Barbier cited decreased store traffic and weaker U.S. sentiment, which accounts for about one-third of Pandora's revenue, and the company plans new product lines and alternative materials due to rising silver prices.