Story perspectives

UFC Signs Major Deal with Paramount+, Announces Key Fights

1/10/2026

Summary

Story summary

The UFC has signed a seven-year deal with Paramount+ starting this month, shifting away from pay-per-view.
In 2026, Islam Makhachev defends the welterweight title against Ilia Topuria, who aims to return by late spring.
Amanda Nunes will face Kayla Harrison in the women's bantamweight division at UFC 324.
Petr Yan is expected to face Sean O'Malley.
The interim lightweight winner between Justin Gaethje and Paddy Pimblett will likely challenge Topuria.

History

Historical Context

In 2023, the UFC signed a seven-year deal with Paramount+, shifting from traditional pay-per-view models. This transition reflects the broader trend initiated by streaming platforms like Netflix in 2010, which disrupted conventional media. As the UFC embraces digital distribution, it aligns with other sports organizations, such as the NFL and NBA, adapting to new broadcasting strategies that may redefine fan engagement and revenue models.

1 of 2

Story summary

The UFC has signed a seven-year deal with Paramount+ starting this month, shifting away from pay-per-view.
In 2026, Islam Makhachev defends the welterweight title against Ilia Topuria, who aims to return by late spring.
Amanda Nunes will face Kayla Harrison in the women's bantamweight division at UFC 324.
Petr Yan is expected to face Sean O'Malley.
The interim lightweight winner between Justin Gaethje and Paddy Pimblett will likely challenge Topuria.

1 / 2