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Story summary
- Danny Sullivan, Google's Search Liaison, and John Mueller, Google's Webmaster Trends Analyst, advised against 'content chunking' for LLMs like Gemini.
- Google does not reward this formatting; content should be created for human readers, not machines.
- Chunking may yield temporary benefits but could harm a site's reputation.
- SEO success remains writing for users, as strategies evolve and what works today may not tomorrow.
