Full Breakdown
Fortnum & Mason to Close Hong Kong Store After Seven Years
1/11/2026, 12:27:51 AM
Announcement of Closure and Clearance Sale
Fortnum & Mason, the British luxury department store renowned for its specialty teas and food hampers, has announced the closure of its Tsim Sha Tsui branch located at K11 Musea. The store will officially close on January 25, 2026, following a clearance sale that began shortly after the announcement on January 9. Customers are being offered discounts of up to 60% on various products, prompting significant interest and long queues outside the store.
Customer Response and Shopping Experience
On January 10, the first day of the clearance sale, hundreds of shoppers lined up outside the store before its 11:00 a.m. opening. Reports indicated that more than 100 people were already waiting in line before the store opened, with some arriving as early as 10:00 a.m. to purchase items for Lunar New Year gifts. Alvin Chan, a customer who queued for two hours, expressed satisfaction with his purchases, which included Countess Grey loose tea leaves and stem ginger biscuits, totaling approximately HK$2,500 (US$321). He noted the orderly shopping environment despite the large crowds.
Background of Fortnum & Mason in Hong Kong
Fortnum & Mason, often referred to as the "king's grocer," opened its Hong Kong outlet in 2019, marking its first stand-alone shop in Asia since the closure of its Dubai outlet in 2017. The store's establishment was part of a broader strategy to expand its international presence, with an eight-year lease signed for the two-storey shop at Victoria Dockside. The brand has a rich history dating back to 1707 in London and has been a favorite among the British royal family.
Official Statements and Customer Sentiment
In an official statement on their Instagram account, Fortnum & Mason expressed gratitude to its customers, stating, “We would like to express our deepest thanks to you, our customers, for your custom over the years. Before we close this chapter, we’d love to have the chance to welcome you back and invite you to enjoy up to 60 per cent off in-store.” This sentiment reflects the brand's appreciation for the support it has received during its time in Hong Kong.
Criticism and Opposition
While many customers have expressed disappointment over the store's closure, no organized opposition has been reported. The closure reflects broader trends in retail and consumer behavior in Hong Kong, particularly in the luxury sector, which has faced challenges in recent years.
What's Next
As the closure date approaches, Fortnum & Mason will continue its clearance sale, aiming to clear inventory while providing customers with significant discounts. The impact of this closure on the local retail landscape and consumer habits will be closely monitored as the store prepares to shut its doors for the final time.
