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Apple Slashes Vision Pro Production, Plans Cheaper Model

1/11/2026

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Summary

Story summary

Apple reduced Vision Pro production due to weak sales and cut marketing by more than 95% last year.
Analysts estimate 45,000 Vision Pro units were sold in Q4 2025, and Luxshare halted production.
Apple plans a cheaper Vision Pro version later this year as it pivots to AI-enabled devices, while Meta shifts away from virtual reality.

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Story summary

Apple reduced Vision Pro production due to weak sales and cut marketing by more than 95% last year.
Analysts estimate 45,000 Vision Pro units were sold in Q4 2025, and Luxshare halted production.
Apple plans a cheaper Vision Pro version later this year as it pivots to AI-enabled devices, while Meta shifts away from virtual reality.