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Story summary
- Guinness has transformed its image to appeal to younger drinkers and women, reaching 17.5% market share in 2025.
- Diageo backs shift with a £2.7 billion marketing budget, contributing to shortages in pubs.
- Independent brewers such as Anspach & Hobday and Titanic Brewery are emerging in nitro stout market, offering alternatives to Guinness.
- Anspach & Hobday's London Black accounts for about 70% of its production and has a richer flavor.
