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On Sports Brand Challenges Giants Amid Expansion and Lawsuit

1/11/2026

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Summary

Story summary

On, the Swiss sports brand, is rapidly expanding in the competitive footwear market and challenging Nike and Adidas.
Co-founder David Allemann emphasizes innovation and notes the LightSpray technology for its shoes.
On faces a class action lawsuit over noise complaints.
Sales are projected to reach nearly 3 billion Swiss Francs this year.
The brand will boost local manufacturing for sustainability and expand retail in the UK and globally.

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Story summary

On, the Swiss sports brand, is rapidly expanding in the competitive footwear market and challenging Nike and Adidas.
Co-founder David Allemann emphasizes innovation and notes the LightSpray technology for its shoes.
On faces a class action lawsuit over noise complaints.
Sales are projected to reach nearly 3 billion Swiss Francs this year.
The brand will boost local manufacturing for sustainability and expand retail in the UK and globally.