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Rising Sleep Anxiety: Coaches Shift Focus to Adults

1/11/2026

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Summary

Story summary

Sleep coaches, previously focused on newborns, are now addressing adult sleep issues because anxiety about sleep is rising.
A 2023 Gallup poll shows 57% of Americans believe they would feel better with more sleep, up from 43% in 2013.
Only 25% reported getting eight hours, down from 34% a decade ago.
A veteran sleep consultant notes that many parents struggle with their own sleep, worsened by their children's sleep problems.

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Story summary

Sleep coaches, previously focused on newborns, are now addressing adult sleep issues because anxiety about sleep is rising.
A 2023 Gallup poll shows 57% of Americans believe they would feel better with more sleep, up from 43% in 2013.
Only 25% reported getting eight hours, down from 34% a decade ago.
A veteran sleep consultant notes that many parents struggle with their own sleep, worsened by their children's sleep problems.