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Unrivaled Faces Challenges Despite Expansion and High Salaries

1/12/2026

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Summary

Story summary

Unrivaled faces challenges in its second season, according to Breanna Stewart, co-founder of Unrivaled.
The league expanded by adding two teams and signing 54 players.
Opening night ratings averaged 175,000 viewers, down from 313,000 in 2025.
Unrivaled says it pays 50% of gross revenue, claiming the highest salaries in American women's team sports.
Engaging the audience will be crucial for the league's sustainability.

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Story summary

Unrivaled faces challenges in its second season, according to Breanna Stewart, co-founder of Unrivaled.
The league expanded by adding two teams and signing 54 players.
Opening night ratings averaged 175,000 viewers, down from 313,000 in 2025.
Unrivaled says it pays 50% of gross revenue, claiming the highest salaries in American women's team sports.
Engaging the audience will be crucial for the league's sustainability.