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Boxing Day Sales Plunge 0.2% Amid Black Friday Boom

1/12/2026

42 7 Full Breakdown

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Story summary
  • Boxing Day 2025 core retail spending declined 0.2% year over year to $4.702 billion.
  • The West Coast posted a 29.4% decline in Boxing Day shopping from 2024.
  • Wellington fell 28.7%, Taranaki 15.1%, Waikato 13.8%, and Northland/Auckland 11.6% in Boxing Day shopping.
  • Food and drink spending rose 4.4% in December.
  • Black Friday became New Zealand's busiest shopping day, and non-food spending fell 6.2% from the previous year.