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Ricoh Imaging Eyes Lens Production, Abandons DSLR Focus

1/12/2026

Summary

Story summary

Ricoh Imaging notes Pentax DSLR cameras fail to attract younger photographers, making current fan support unsustainable.
Yasutomo Mori, president of Ricoh Imaging, proposes shifting from cameras to lens production for other systems, citing Sega's example.
The plan could involve joining the L-mount alliance and adapting optical formulas for mirrorless cameras.
Internal resistance to abandoning DSLR development may complicate the move, even as it aims to revitalize the Pentax brand.

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Story summary

Ricoh Imaging notes Pentax DSLR cameras fail to attract younger photographers, making current fan support unsustainable.
Yasutomo Mori, president of Ricoh Imaging, proposes shifting from cameras to lens production for other systems, citing Sega's example.
The plan could involve joining the L-mount alliance and adapting optical formulas for mirrorless cameras.
Internal resistance to abandoning DSLR development may complicate the move, even as it aims to revitalize the Pentax brand.