Back to today’s briefing

Story perspectives

Mercedes-Benz Sales Plummet 12% Amid Tough Market Conditions

1/12/2026

35 3 Full Breakdown

Summary

Story summary

Mercedes-Benz reported a 12% decline in sales in the final quarter of 2025, selling 459,400 vehicles.
The company attributed the drop to tariffs and a competitive market.
Sales in Europe remained stable, while the United States decreased by 19% and China by 22%.
Mercedes-Benz therefore joins Volkswagen and BMW in facing tougher market conditions in these key regions.

1 of 1

Story summary

Mercedes-Benz reported a 12% decline in sales in the final quarter of 2025, selling 459,400 vehicles.
The company attributed the drop to tariffs and a competitive market.
Sales in Europe remained stable, while the United States decreased by 19% and China by 22%.
Mercedes-Benz therefore joins Volkswagen and BMW in facing tougher market conditions in these key regions.