Story perspectives

Volkswagen's Market Share Dips Amid Intense Chinese Competition

1/12/2026

Summary

Story summary

Volkswagen's Chinese retail market share fell to 10.9% from 12.2% in 2024, as Geely Auto surpassed VW in sales.
BYD also lost market share, dropping to 14.7%.
Volkswagen is expanding partnerships, including with XPeng, and developing in-house smart-car technology.
It aims to export China-made vehicles to international markets to grow amid fierce competition, especially in the budget segment that accounts for over half of last year's new passenger vehicle sales.

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Story summary

Volkswagen's Chinese retail market share fell to 10.9% from 12.2% in 2024, as Geely Auto surpassed VW in sales.
BYD also lost market share, dropping to 14.7%.
Volkswagen is expanding partnerships, including with XPeng, and developing in-house smart-car technology.
It aims to export China-made vehicles to international markets to grow amid fierce competition, especially in the budget segment that accounts for over half of last year's new passenger vehicle sales.