Jersey Mike's Expands into Europe with Ambitious Plans

Jersey Mike's Subs, a prominent fast-casual sandwich chain, is set to make its first foray into the European market with plans to open 400 locations in the United Kingdom and Ireland. This expansion is spearheaded by the brand's founder and chairman, Peter Cancro, through his company, JM Submarines UK LTD. The first store is anticipated to open in 2026, marking a significant milestone in Jersey Mike's growth trajectory.

Jersey Mike’s Launches New Chapter of Growth with International Expansion into the UK and IrelandQSR MagazineCNBC

Peter Cancro, who has been integral to Jersey Mike's since its inception in 1975, expressed enthusiasm about the opportunity to bring the brand to new markets. "I’ve lived and breathed this brand my entire life... I see tremendous potential in these markets," Cancro stated. Under his leadership, Jersey Mike's has grown to over 3,200 locations across North America, and he remains a significant shareholder following the company's acquisition by Blackstone for approximately $8 billion in late 2024.

Jersey Mike’s Launches New Chapter of Growth with International Expansion into the UK and Ireland

Charlie Morrison, the current CEO of Jersey Mike's, emphasized the importance of this expansion, stating, "This marks a pivotal milestone in Jersey Mike’s growth journey as we expand into the European market." Morrison, who took over as CEO in April 2025, noted that the brand's consistent positive sales growth in the U.S. has informed its international strategy.

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The decision to expand into Europe aligns with a broader trend of increasing demand for deli-style sandwiches globally. Morrison highlighted that consumers are seeking quality and authenticity, which Jersey Mike's aims to deliver. The brand's commitment to quality is reflected in its operational philosophy, which prioritizes fresh ingredients and community engagement.

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Andy Skehan, President of International at Jersey Mike's, expressed confidence in the brand's acceptance in the new markets, stating, "I’m thrilled to partner with Peter and his team... I’m confident that communities worldwide will embrace what has made Jersey Mike’s a beloved brand across North America."

Jersey Mike’s Launches New Chapter of Growth with International Expansion into the UK and Ireland

While the expansion is met with optimism, some industry analysts caution about the challenges of entering a competitive European market. The success of Jersey Mike's will depend on its ability to adapt its business model to local tastes and preferences, as well as navigate the complexities of international franchising.

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Jersey Mike's expansion into Europe represents a strategic move to enhance its global footprint. With ambitious plans for growth, including potential future locations beyond the initial 400, the brand aims to replicate its North American success internationally. As Jersey Mike's embarks on this new chapter, it remains committed to its core values of quality and community engagement, which have defined its operations since its founding.

Jersey Mike’s Launches New Chapter of Growth with International Expansion into the UK and Ireland

• “I’ve lived and breathed this brand my entire life, starting when I worked at the original Mike’s Subs in Point Pleasant as a teenager,” — Peter Cancro, Founder and Chairman of Jersey Mike's

Jersey Mike’s Launches New Chapter of Growth with International Expansion into the UK and Ireland

• “This marks a pivotal milestone in Jersey Mike’s growth journey as we expand into the European market,” — Charlie Morrison, CEO of Jersey Mike's

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• “I’m confident that communities worldwide will embrace what has made Jersey Mike’s a beloved brand across North America, and we are now ready to build upon our strong operations foundation and brand recognition to take our next step toward global expansion.” — Andy Skehan, President of International at Jersey Mike's

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