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Apple TV Surges 36% in Engagement, Hits Record Viewership

1/12/2026

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Summary

Story summary

Apple TV achieved record engagement in December 2025, with total hours viewed up 36% year-over-year.
The series "Pluribus," created by Vince Gilligan and starring Rhea Seehorn, became Apple TV's biggest series to date.
Eddy Cue, Apple SVP of Services, noted that Apple Music reached all-time highs in listenership and subscribers.
Apple TV's growth stems from strategic content releases and global expansion, especially in Europe and Latin America.

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Story summary

Apple TV achieved record engagement in December 2025, with total hours viewed up 36% year-over-year.
The series "Pluribus," created by Vince Gilligan and starring Rhea Seehorn, became Apple TV's biggest series to date.
Eddy Cue, Apple SVP of Services, noted that Apple Music reached all-time highs in listenership and subscribers.
Apple TV's growth stems from strategic content releases and global expansion, especially in Europe and Latin America.