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Apple Teams with Google for Siri Upgrade, $1B Deal

1/12/2026

43 9 Full Breakdown

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Story summary
  • On January 12, 2026, Apple Inc. announced a multi-year deal with Google LLC to use Google’s Gemini models for Siri.
  • Apple will process queries on its own servers to maintain user data privacy while leveraging Google's technology.
  • Analysts estimate the deal could cost Apple around $1 billion annually.
  • Analysts see the move as a strategic step to catch up with competitors like OpenAI.