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Story summary
- On January 12, 2026, Apple Inc. announced a multi-year deal with Google LLC to use Google’s Gemini models for Siri.
- Apple will process queries on its own servers to maintain user data privacy while leveraging Google's technology.
- Analysts estimate the deal could cost Apple around $1 billion annually.
- Analysts see the move as a strategic step to catch up with competitors like OpenAI.
