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Eddie Hearn Declares Himself Greatest Promoter Amid UFC Feud

1/12/2026

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Summary

Story summary

Eddie Hearn, boxing promoter, says he’s the greatest of all time, declaring, "I believe I’m the greatest boxing promoter that’s ever lived," amid his feud with UFC CEO Dana White.
White, UFC CEO, criticized Hearn's negative reaction to Zuffa Boxing's launch, calling it unusual and questioning why changes hadn't been made earlier.
The rivalry is expected to entertain the boxing world.

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Story summary

Eddie Hearn, boxing promoter, says he’s the greatest of all time, declaring, "I believe I’m the greatest boxing promoter that’s ever lived," amid his feud with UFC CEO Dana White.
White, UFC CEO, criticized Hearn's negative reaction to Zuffa Boxing's launch, calling it unusual and questioning why changes hadn't been made earlier.
The rivalry is expected to entertain the boxing world.