Back to today’s briefing

Story perspectives

Abercrombie & Fitch's Revamp Boosts Sales and Stock

1/13/2026

42 10

Summary

Story summary

Abercrombie & Fitch is recovering from a sales slump under CEO Fran Horowitz.
Employees accompany shoppers to events to gather insights and help the brand adapt to preferences.
Since 2014, the stock has risen 333% and the company delivered three consecutive years of sales growth.
Revenue reached $1.3 billion, driven by changes like adding zippers to jeans, and Horowitz plans to implement AI tools and expand in London and Shanghai.

1 of 1

Story summary

Abercrombie & Fitch is recovering from a sales slump under CEO Fran Horowitz.
Employees accompany shoppers to events to gather insights and help the brand adapt to preferences.
Since 2014, the stock has risen 333% and the company delivered three consecutive years of sales growth.
Revenue reached $1.3 billion, driven by changes like adding zippers to jeans, and Horowitz plans to implement AI tools and expand in London and Shanghai.