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UKIP Rebrands with Controversial Far-Right Logo Amid Decline

1/13/2026

39 9 Full Breakdown

Summary

Story summary

The UK Independence Party (UKIP) has applied to change its logo to a far-right image, featuring swords, the slogan "the new right," and the Iron Cross, a symbol linked to Nazi Germany.
The rebranding sparked concern, with many labeling the party as fascist.
The shift follows Nigel Farage's departure and Reform's rise, signaling a move to the right.
UKIP remains largely irrelevant, finishing last in Caerphilly by-election with 79 votes.

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Story summary

The UK Independence Party (UKIP) has applied to change its logo to a far-right image, featuring swords, the slogan "the new right," and the Iron Cross, a symbol linked to Nazi Germany.
The rebranding sparked concern, with many labeling the party as fascist.
The shift follows Nigel Farage's departure and Reform's rise, signaling a move to the right.
UKIP remains largely irrelevant, finishing last in Caerphilly by-election with 79 votes.