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Nintendo Refutes AI Claims in Super Mario Ad Controversy

1/13/2026

Summary

Story summary

Nintendo denies AI involvement in its new Super Mario advertisement following social media speculation about a model's thumb.
A model from the shoot and other defenders confirmed the photos are authentic, countering AI claims.
The dispute reflects broader concerns about generative AI's impact on content creation and skepticism toward online visuals.
The generative AI market is projected to grow, raising questions about implications for human artists.

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Story summary

Nintendo denies AI involvement in its new Super Mario advertisement following social media speculation about a model's thumb.
A model from the shoot and other defenders confirmed the photos are authentic, countering AI claims.
The dispute reflects broader concerns about generative AI's impact on content creation and skepticism toward online visuals.
The generative AI market is projected to grow, raising questions about implications for human artists.